Bilibili (NASDAQ: BILI), also known as B站 (B Site) by its users, is one of the three most used video apps in China. Why is it different from the others? Its focus on entertainment, everyday activities and ACG contents (Anime, Comics & Gaming) makes it the best channel to target China Z Generation. But Bilibili…
There has been a lot of talk about Double 11, the largest online shopping festival in the world, and how Alibaba Group smashed last year’s sales record on Singles Day. Following Double 11, the last major shopping festival of the year is Double 12. Have you ever heard of it? What do we know about…
Celebrated on November 11, Singles’ Day has always been an index of China’s economic success, but this year’s edition in particular has been by far one of the most important since its first creation in 2009. Despite the pandemic, Tmall declared a total GMV of almost 64 billion Euro split between a first round of…
When you think about B2B marketing, your mind might go straight to those offline methods that have been in place for many years, such as in-person connections made at trade shows and sales team relationships. Nowadays things are a little bit different though, especially in China, the world’s most digitalized country where people are super…
Pet care e-commerce has been on the rise since 2017 in China. According to a study from Frost&Sullivan, the Chinese pet food sector is forecasted to grow up to 66.8 billion dollars in 2023. A second report by Nielsen from November 2019 shows that the biggest segment in the market (about 34%) is occupied by…
China is the largest e-commerce market in the world and Chinese consumers are projected to cover almost half of the global luxury market with a spending power of more than $6.4 billion by 2025. Given this huge potential, many international companies wish to tap into the Chinese lucrative market to reach its diverse and culturally unique audience.…
Cross-border e-commerce trading has been possible so far thanks to the CBEC pilot zones, special areas where companies exporting to China through Chinese cross-border operators have the possibility to enjoy different taxation procedures compared to general trade ports and hubs. Since 2015, when the first of these special areas was established in Hangzhou, China has…
China’s social commerce platform Pinduoduo, after Making Strategic Investment in GOME, starts livestreaming in GOME Offline Store. On Aug. 3, Pinduoduo’s official live studio “Limited Time Flash Sale” entered in the electrical appliance retailer GOME’s largest flagship store on Pujian Road in Shanghai, bringing a grand online sales promotion to online consumers. As stated by media,…
According to the Hurun Global Unicorn Index 2020 released by Shanghai-based publishing group Hurun Report on Tuesday, six of the world’s ten largest unicorns — startups worth more than $1 billion — are headquartered in China, as the country is becoming the world leader in innovation. According to the report, Ant Group, the fintech arm…
Sogou, literally “Search Dog”, is one of the main Chinese search engine making its own privatization headlines with its announcement of a buyout bid for its separately listed Sogou search unit. What makes this headline interesting is the company offering to take Sogou private, which is the Shenzhen-based hi-tech giant Tencent. Is Pony Ma challenging…