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Monthly Archives: April 2020

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HERE’S HOW LIVESTREAMING COPE WITH CHINESE NETIZEN DAILY LIFE

E-commerce & Social CommerceBy adminApril 18, 2020Leave a comment

The current healthcare crisis is a wakeup call for retailers. Let’s see how livestreaming is becoming the internet’s next form of digital communication and marketing. China is most digitized and connected country in the world.  Chinese users spent over 446 minutes online, which is over seven hours per day, but this data has increased by…

PINDUODUO: NEW SERVICES TO DIVERSIFY ITS BUSINESS

E-commerce & Social CommerceBy adminApril 15, 2020Leave a comment

Shanghai based e-commerce giant is ready to release a package of new services due to beat concurrency and diversify its business. Pinduoduo, PRC’s third largest e-commerce platform, is ready to diversify its business by launching new services. According to media, Pinduoduo launched a new WeChat mini program called “Duoduo Biyou” – Duoduo Compare the Premium.…

NEW RETAIL: MORE THAN ONLINE TO OFFLINE INTEGRATION

MarketingBy adminApril 11, 2020Leave a comment

Retail is now at a crossroad and we have seen China becoming the leading innovator in e-commerce and retail spheres. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. As we know, the “New retail” model, was a concept introduced for the first…

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