China is the largest e-commerce market in the world. Industry experts state that Chinese consumers will cover about half of the global luxury market by 2025, with a purchasing power of +6.4 billion USD. Now, given this enormous potential, the fact that many international companies see this market as an attractive option for expanding their…
JD.com is the second largest B2C e-commerce marketplace in China, and the largest competitor of Alibaba. The platform offers virtual space to millions of different items from thousands of brands, sold by more than 170.000 sellers to over 330 million active users (80% of whom are aged 18-45, and 65% have university degrees). Over 80%…
Known as red envelop or red packet in most of non-Chinese countries, a Hongbao is a small rectangular-shaped envelop made of cardboard, mostly red in color, with different designs and wordings wishing prosperity and good fortune to the recipient. Usually given out by hand, today is by far the most used method to give away…
Tmall.com is the biggest open business-to-consumer (B2C) platform in China enabling businesses from all over the world to reach the Chinese vast and growing consumer market. With more than 60% of the market share and over 850 million monthly active users, the platform has established itself as the destination for quality, brand-name goods catering Chinese…
Leaving a challenging 2020 behind, luxury brands are starting off the new year trying to forecast what the marketing landscape in China will look like. For brands, the marketing approach for 2021 seems to be: do what worked in China last year. In 2021 we expect a continuity with the main trends of the past…
Forget about festivals, the future of Chinese big online sales spree is called “Gala”. From Alibaba to Bilibili, Shopping Galas, or Online Galas, are expanding the concept of “shopping event” as we know it to double down on the entertainment aspect of the festivals. What if Amazon transform Prime Day in a show you could…
Bilibili (NASDAQ: BILI), also known as B站 (B Site) by its users, is one of the three most used video apps in China. Why is it different from the others? Its focus on entertainment, everyday activities and ACG contents (Anime, Comics & Gaming) makes it the best channel to target China Z Generation. But Bilibili…
There has been a lot of talk about Double 11, the largest online shopping festival in the world, and how Alibaba Group smashed last year’s sales record on Singles Day. Following Double 11, the last major shopping festival of the year is Double 12. Have you ever heard of it? What do we know about…
Celebrated on November 11, Singles’ Day has always been an index of China’s economic success, but this year’s edition in particular has been by far one of the most important since its first creation in 2009. Despite the pandemic, Tmall declared a total GMV of almost 64 billion Euro split between a first round of…
When you think about B2B marketing, your mind might go straight to those offline methods that have been in place for many years, such as in-person connections made at trade shows and sales team relationships. Nowadays things are a little bit different though, especially in China, the world’s most digitalized country where people are super…