On the occasion of Children’s Day, KFC China gave away three new Pokémon toys, including this cute Psyduck. Psyduck comes from KFC, the well-known fast food chain, which has collaborated, as in the past, with The Pokémon Company International for the anniversary of the children’s day on June 1st. Three gadgets were distributed in China,…
The Non Fungible Token (NFT) fever has also arrived in China and shows no signs of stopping. From the popularity of digital art to the world of luxury, there are several sectors that are experimenting with this technology. And the Chinese public, is hungry for exclusive tokens. NFTs are viewed more as a derivative of…
On May 2022, McDonald’s Chinese restaurants and online ordering channels opened “night mode” – “Mai Mai Night Market” officially launched. It is understood that “Mai Mai Night Market” is a new menu period launched by McDonald’s China after the main meal and breakfast. The “night mode” is now accessible through McDonald’s app and the brand’s…
Guochao (国潮) literally means “national wave”: the term refers to the customs and style of young Chinese, born in the last years of the last century, capable of mixing contemporary design, high technology and strong references to culture and traditional goods. Guochao brands are particularly popular with GenZ, who are keen to learn more about…
Who are KOLs? KOL or Key Opinion Leaders are peoples with a strong influential power on a group of consumers. Chinese KOLs are particularly powerful. These influencers are considered experts in a particular area and field by their followers. Some will specialize in beauty products while others will specialize in the fashion industry. This…
Alibaba Group’s dedicated platform for luxury brands, Tmall Luxury Pavilion, rolled out a one-on-one private livestreaming feature to replicate the exclusive shopping experience in a physical store. This new function acts as a VIP room in a digital version, Cartier and Burberry were the first luxury brands to use the feature. To book the service,…
Consumer habits have dramatically changed in the past decade in China, owing to the rise in disposable income and the prevalence of technology. One significant growth area resulting from this change is the metamorphosis process that is affecting the entire traditional retail sector. The offline sales methods of physical stores, in fact, are increasingly being…
In China, virtual idols (aka virtual influencers), are becoming a force to be reckoned with. According to Bloomberg, the industry has reached a worth of $960 million in 2021. Their audience, that mostly include GenZers and Millennials, now reaches almost 390 million users. What are the reasons for their success? Virtual KOLs connect with their…
Kuaishou (快手), the number one rival of Douyin (Chinese TikTok) continues building its own digital ecosystem around its huge user base, with more than 400 million monthly active users in China (Zheyan.com)… but feeding so many needs a constant injection of new features and resources. To achieve this, Kuaishou has been expanding its platform economy…
The unstoppable rise of new technologies and the convergence of physical and digital worlds is becoming a meaningful opportunity for luxury brands. We’re quickly learning that there are limitations to our physical world, and that customers may even prefer the many virtual alternatives to it. In China many luxury brands have successfully carried out marketing…