DO & DON’TS OF MARKETING IN CHINA

China is the largest e-commerce market in the world and Chinese consumers are projected to cover almost half of the global luxury market with a spending power of more than $6.4 billion by 2025. Given this huge potential, many international companies wish to tap into the Chinese lucrative market to reach its diverse and culturally unique audience.…

CBEC PILOT ZONES: THE CHINESE GOVERNMENT BETS ON CROSS-BORDER E-COMMERCE

Cross-border e-commerce trading has been possible so far thanks to the CBEC pilot zones, special areas where companies exporting to China through Chinese cross-border operators have the possibility to enjoy different taxation procedures compared to general trade ports and hubs. Since 2015, when the first of these special areas was established in Hangzhou, China has…

PINDUODUO IS GOING FAST! THE APP STARTS LIVESTREAMING IN GOME OFFLINE STORE

China’s social commerce platform Pinduoduo, after Making Strategic Investment in GOME, starts livestreaming in GOME Offline Store. On Aug. 3, Pinduoduo’s official live studio “Limited Time Flash Sale” entered in the electrical appliance retailer GOME’s largest flagship store on Pujian Road in Shanghai, bringing a grand online sales promotion to online consumers. As stated by media,…

EARTHQUAKE IN CHINESE FINTECH: MEITUAN APP NO LONGER SUPPORTS ALIPAY

Chinese food delivery giant and rating platform Meituan Dianping has recently removed Alipay, Alibaba’s online payment platform, from its app. According to Tech Planet, some users couldn’t find Alipay on Meituan while monthly payment, debit card, WeChat Pay and Apple Pay are still available. Some netizens even complained with Meituan. “Why doesn’t Taobao support WeChat…