Homes in Chinese cities are getting smarter and smarter. From fingerprint locks to vacuum robots and smart pet sitters, big data and AI-based smart home assistance system is gradually entering the average Chinese households. Due to the fast-growing loT (internet of things) market, along with government support and the increasing awareness of advanced technology among Chinese people, more and more players are joining the smart home market by launching their own strategic plans to conquer this industry.
China’s smart home appliances market has grown at a faster pace than the overall home appliances market, and by 2022, smart home applies will likely contribute about 50% of retail sales to the entire home appliances market.
In higher-tier cities, more than 60% consumers have bought smart home appliances and nearly half of them use it frequently. In lower-tier cities, consumers have demonstrate great interest in smart home appliances even though the penetration of smart home appliances is comparatively low.
With a current size of around 23.63 billion US dollars, China is the world’s second-biggest smart home market, following the U.S. The smart home revenue in China is expected to reach 42.6 billion US dollars by 2026, with an expected user volume of 142.1 million and an annual growth rate of 15.87% from 2022 to 2026.
Smart home appliances that are designed for specific scenarios, such as sparkling water machines and steak machines, can meet consumers’ pursuit of sense of ritual – emotional needs and thus boost sales.
Here the main reasons why Chinese to buy smart home appliances:
- Meeting of pursuit of sense of ritual life (66%)
- Need of that specific function (40%)
- Impulse decision (12%)
- Other reasons (35)
Data demonstrated that there are some smart home appliances more desired and bought than others, here the top 3 products in the sector bought by Chinese.
Features requested most:
Consumer demand for distant speech recognition in smart TVs is rising as it frees their hands and maximizes the convenient experience. Their needs for gaming-related functions and specifications are steadily growing.
SMART AIR CONDITIONER
Features requested most:
- Remote control via app
- Smart voice-based
- Smart Electricity
- Smart monitoring of lighting, noise etc.
SMART CLEANING APPLIANCES
Both popular cleaning machines are welcomed by households, while the more intelligent robot vacuum cleaner with more functions costs relatively higher than scrubber cleaning machines which are more favored by married female consumers.
Most Chinese consumers are quite optimistic about the smart home industry: smart home owners love sharing their knowledge and experience in particular categories and discuss products’ specific functions with other users on Chinese social media like Xiaohongshu.
READ MORE: GUOCHAO: THE NEW TREND THAT IS FLOODING CHINA
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