LOW BRAND AWARENESS IN CHINA? TMALL OVERSEAS FULFILLMENT IS THE ANSWER

Tmall.com is the biggest open business-to-consumer (B2C) platform in China enabling businesses from all over the world to reach the Chinese vast and growing consumer market. With more than 60% of the market share and over 850 million monthly active users, the platform has established itself as the destination for quality, brand-name goods catering Chinese…

DO & DON’TS OF MARKETING IN CHINA

China is the largest e-commerce market in the world and Chinese consumers are projected to cover almost half of the global luxury market with a spending power of more than $6.4 billion by 2025. Given this huge potential, many international companies wish to tap into the Chinese lucrative market to reach its diverse and culturally unique audience.…