TENCENT “BUYS” SOGOU. WHAT DOES IT MEAN FOR SEARCH MARKETING?
Sogou, literally “Search Dog”, is one of the main Chinese search engine making its own privatization headlines with its announcement of a buyout bid for its separately listed Sogou search unit. What makes this headline interesting is the company offering to take Sogou private, which is the Shenzhen-based hi-tech giant Tencent. Is Pony Ma challenging…