Road To China

Case Studies

Luxury Jewelry | Roberto Coin

Company info

Roberto Coin is a luxury Italian jewelry brand, known all around the world with its famous pieces of art with a ruby inside as a signature. The brand sells in more than 60 different countries.

Project details

We carried out Roberto Coin digital strategy to approach the Chinese market, and we organized both online and offline activities to promote Roberto Coin stores all around the world.

Client’s needs

  • Build a solid presence and increase brand awareness in the Chinese market.
  • Attract Chinese customers to the brand stores all around the world.

Our Solutions

Chinese Website

Development, design, hosting, management, Baidu management

WeChat Account Management

Channel opening, content creation, management

Dianping Account Management

Selected stores: channel opening, content creation, management

Ctrip Account Management

Selected stores: channel opening, content creation, management

Alipay Integration

Selected stores: app integration, content creation, management

Food & Beverage | Val d'Oca

Company info

Val d’Oca is one of the most famous wine brands in Italy. The typical Val d’Oca Prosecco is the most sold wine through Europe. It’s sold from South to North America, from Europe to Asia and Australia, and more recently in Africa.

Project details

We carried out Val d’Oca digital communication and managed the exporting of its products from Italy to China.

Client’s needs

  • Build a solid presence and increase brand awareness in the Chinese market.
  • Carry out a digital strategy to export the brand products to China through cross-border e-commerce.

Our Solutions

Chinese Website

Development, design, hosting, management

Offline Production, Export Activity & Events

Catalogue in Chinese language, promo material, trade fair participation

WeChat Account Management

Channel opening, content creation, management

Online Sales Activities

Opening and management of industry-specific marketplace 1919.cn, B2B partner research, fair and exhibitions promotion

KOL Activity

Promotion of brand products on TikTok with the cooperation of a KOL