Luxury Jewelry | Roberto Coin
Company info
Roberto Coin is an Italian luxury jewellery brand known worldwide for its creations, each recognisable by the small red ruby set inside. Roberto Coin is present in more than 60 countries.
Project details
OBOR Consulting ran Roberto Coin’s digital communication campaign, with a digital strategy designed to bring Chinese consumers into its physical stores around the world.
Client’s needs
- Increase brand awareness to build a solid presence in the Chinese market.
- Attract Chinese consumers to offline stores worldwide.
Our solutions
- Chinese-language website
- Development, design, hosting, management, Baidu management
- WeChat account management
- Channel opening, content creation, account management
- Dianping account management
- Selected physical stores: channel opening, content creation, account management
- Ctrip account management
- Selected physical stores: channel opening, content creation, account management
- Alipay integration
- Selected physical stores: channel opening, content creation, account management
