THE WINNING MARKETING STRATEGY OF KFC
On the occasion of Children’s Day, KFC China gave away three new Pokémon toys, including this cute Psyduck. Psyduck comes…
On the occasion of Children’s Day, KFC China gave away three new Pokémon toys, including this cute Psyduck. Psyduck comes…
The Non Fungible Token (NFT) fever has also arrived in China and shows no signs of stopping. From the popularity…
On May 2022, McDonald’s Chinese restaurants and online ordering channels opened “night mode” – “Mai Mai Night Market” officially launched.…
Guochao (国潮) literally means “national wave”: the term refers to the customs and style of young Chinese, born in the…
Who are KOLs? KOL or Key Opinion Leaders are peoples with a strong influential power on a group of…
Alibaba Group’s dedicated platform for luxury brands, Tmall Luxury Pavilion, rolled out a one-on-one private livestreaming feature to replicate the…
Consumer habits have dramatically changed in the past decade in China, owing to the rise in disposable income and the…
In China, virtual idols (aka virtual influencers), are becoming a force to be reckoned with. According to Bloomberg, the industry…
Kuaishou (快手), the number one rival of Douyin (Chinese TikTok) continues building its own digital ecosystem around its huge user…
The unstoppable rise of new technologies and the convergence of physical and digital worlds is becoming a meaningful opportunity for…
A new partnership is born in the world of e-commerce. Last week, on January 18, two of the world’s largest…
A lot has happened in China during 2021. Pandemic aside, it’s been a year full of movement for the Chinese…
Bilibili (哔哩哔哩, or B站), the leading video community for young generations in China, has been hosting New Year’s Eve Galas in…
Today, consumers under 30 account almost 50% of luxury purchases in China. This young generation takes time to analyze the…
With more than 320 million individuals, Chinese Gen Z already constitutes around 22% of China’s total population according to a…
618 Shopping Festival, happening every year on June 18th, is the second biggest shopping festival in China after Single’s Day.…
Let’s face it, parenting is serious business, but in China is definitely harder than in many other countries. Traditionally, young…
Male beauty is one of China’s fastest-growing consumer product markets, and the growth of male beauty product purchasers has surpassed…
China is the largest e-commerce market in the world. Industry experts state that Chinese consumers will cover about half of…
JD.com is the second largest B2C e-commerce marketplace in China, and the largest competitor of Alibaba. The platform offers virtual…
Known as red envelop or red packet in most of non-Chinese countries, a Hongbao is a small rectangular-shaped envelop made…
Tmall.com is the biggest open business-to-consumer (B2C) platform in China enabling businesses from all over the world to reach the…
Leaving a challenging 2020 behind, luxury brands are starting off the new year trying to forecast what the marketing landscape…
Forget about festivals, the future of Chinese big online sales spree is called “Gala”. From Alibaba to Bilibili, Shopping Galas,…
Bilibili (NASDAQ: BILI), also known as B站 (B Site) by its users, is one of the three most used video…
There has been a lot of talk about Double 11, the largest online shopping festival in the world, and how…
Celebrated on November 11, Singles’ Day has always been an index of China’s economic success, but this year’s edition in…
When you think about B2B marketing, your mind might go straight to those offline methods that have been in place…
Pet care e-commerce has been on the rise since 2017 in China. According to a study from Frost&Sullivan, the Chinese…
China is the largest e-commerce market in the world and Chinese consumers are projected to cover almost half of the…
Cross-border e-commerce trading has been possible so far thanks to the CBEC pilot zones, special areas where companies exporting to…
China’s social commerce platform Pinduoduo, after Making Strategic Investment in GOME, starts livestreaming in GOME Offline Store. On Aug. 3, Pinduoduo’s…
According to the Hurun Global Unicorn Index 2020 released by Shanghai-based publishing group Hurun Report on Tuesday, six of the…
Sogou, literally “Search Dog”, is one of the main Chinese search engine making its own privatization headlines with its announcement…
Chinese food delivery giant and rating platform Meituan Dianping has recently removed Alipay, Alibaba’s online payment platform, from its app.…
Livestreaming services have become a new way to sell farm produce in China, while the country is upgrading e-commerce networks…
Alipay has developed a new feature on its app that can recognize animal nose prints, said to be the first…
Last week, in his first public letter to investors as Alibaba’s CEO, Daniel Zhang settled down very ambitious blueprint for…
On June 30th, BrandZ just released their Most Valuable Brands list for 2020. The BrandZ™ Global Top 100 now includes…
TikTok emerges as top grossing non-game app globally in June with over $90.7 million in user spending, Sensor Tower data…
China’s national college entrance examination (also known as Gaokao – 高考) is finally concluded. Over than 10.5 millions student approached…
American celebrities are going wild on Chinese e-commerce platforms. Yes they are. Rihanna is one of the most popular music…
Chinese video sharing website Bilibili released a brand new video called All the Videos You Love last Sunday. “This is…
ByteDance, the TikTok’s parent company, announced the creation of its new Department of E-Commerce Business on the eve of 618…
WeChat is officially testing several new functions on WeStore (微信小店-Weixin Xiaodian in Chinese), Tencent’s instant message application e-commerce platform. According…
How Chinese Department-Store Chain Intime survived to Covid-19 outbreak and sales drop? The answer is integration of online and offline.…
China has quickly gained on the United States in beauty sales, and is set to overtake it by 2023. Chinese…
China is fintech sector forerunner. If you want to see the future of this industry, just go to China. Without…
COVID-19 let e-commerce booming worldwide. And China is leading this trend. According to Statista, in January 2020 online revenues in China…
The news shocked the insiders: Pinduoduo has overtaken JD as PRC’ second most valuable online retailer. Is it the end…
Today we meet the short-video app Bilibili, a social app that brands know they should get on. So, why are…
Breaking news! JD links up with one of China’s most popular social platforms. Short video app Kuaishou and e-commerce giant…
Alibaba has recently announced financial results for the quarter and fiscal year ended March 31, 2020. The company achieved $1…
The current healthcare crisis is a wakeup call for retailers. Let’s see how livestreaming is becoming the internet’s next form…
Shanghai based e-commerce giant is ready to release a package of new services due to beat concurrency and diversify its…
Retail is now at a crossroad and we have seen China becoming the leading innovator in e-commerce and retail spheres.…
As we adjust to life with the new coronavirus around us, our behaviours and habits are quickly changing. As people…
This new strategy aims to deploy Taobao’s C2M system to help traditional factories digitize their processes. On Thursday, Hangzhou-based e-commerce…
China’s Social Commerce Continues upward Momentum. Here 4 useful tips to success in Chinese social commerce landscape! Buying and selling…
Shenzhen-based tech giant is partnering with local authorities to launch the first health tracking system for students. Health comes first. This is…
How China has been keeping busy during quarantine? With nightclubs closed and music events cancelled, a number of DJs and…
This is the last attempt for Swedish giant to revamp sales in China. The “New Retail” is the right strategy.…
In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Searchnode, in its latest…
The global market for collaborative apps reached $16.5 billion last year. ByteDance to launch Google-ike work tools during outbreak. ByteDance…
Alibaba has relaunched Juhuasuan, as a way to prevent too many Ali users from turning into Pinduoduo users. The race…
Duoduo Video is online. During the Chinese New Year holiday, Shanghai-based e-commerce platform quietly launched its short video. According to…
Leveraging digital marketing is essential for e-commerce sites. Searchnode questioned about the most successful marketing channels for company in terms of ROI. In…
Taobao Live reported +110% of its livestreaming activity. With offline businesses down, marketplaces and platforms began looking for better ways…
With 104.7 million installs in January, TikTok is the social media of the moment. While Bytedance’s Toutiao was the most…
AI will have a dramatic impact on the market in ways we can only imagine. One of the earliest areas…
Alibaba beats analyst expectations: $23.2 billion revenue in Dec. 2019 quarters. An increase of 38% year-over-year. Alibaba Group today announced…
China’s men lift the luxury market. By 2025 Chinese consumers will purchase half of the globe’s luxury goods and lower tier…
Top priority? Delivering medical supplies. Beijing based e-commerce giant uses L4 autonomous driving androids to deliver goods in locked-down Wuhan…
Cartier has opened a flagship store on Tmall Luxury Pavilion. Vigneron: “The decision reflects the pioneering spirit embedded in Cartier”.…
China is leading the world in using livestreaming to engage consumers on e-commerce platforms. Let’s see how brands can maximize live…
Thanks to its ability to take hold in smaller cities, the Shanghai-based e-commerce platform Pinduoduo has boomed in China. 135…
With over than $5 billion, video streaming industry is Chinese hi-tech world hot topic right now. China’s short video streaming industry…
The new year is kicked off, OBOR Consulting highlighted the top 4 China cross-border e-commerce categories you should watch out…
With its “ten million stars program” Kaola is strengthening its position in cross-border industry. Goods increased by 71 %. According to data,…
Even in e-commerce era, retailers are opening brick-and-mortar spaces around experiences to attract and keep customers! Grocery retail innovators are…
2019 was a great year in China cross-border e-commerce sector. For example, PRC based larger players such as Alibaba and…
Global luxury goods industry is improving and China has played a leading role in the growth of global luxury goods…
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