THE WINNING MARKETING STRATEGY OF KFC
On the occasion of Children’s Day, KFC China gave away three new Pokémon toys, including this cute Psyduck. Psyduck comes…
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NFT MARKET IN CHINA, A NEW OPPORTUNITY FOR INTERNATIONAL BRAND
The Non Fungible Token (NFT) fever has also arrived in China and shows no signs of stopping. From the popularity…
THE GROWHT OF “NIGHT ECONOMY”: McDONALD’S “MAI MAI NIGHT MARKET”
On May 2022, McDonald’s Chinese restaurants and online ordering channels opened “night mode” – “Mai Mai Night Market” officially launched.…
GUOCHAO: THE NEW TREND THAT IS FLOODING CHINA
Guochao (国潮) literally means “national wave”: the term refers to the customs and style of young Chinese, born in the…
HOW TO FIND THE PERFECT KOL: SOME TIPS FOR BRANDS
Who are KOLs? KOL or Key Opinion Leaders are peoples with a strong influential power on a group of…
TMALL LUXURY PAVILION: AN EXCLUSIVE VIRTUAL SHOPPING EXPERIENCE
Alibaba Group’s dedicated platform for luxury brands, Tmall Luxury Pavilion, rolled out a one-on-one private livestreaming feature to replicate the…
THE NEW SHOPPING BEHAVIOR OF CHINESE CONSUMERS
Consumer habits have dramatically changed in the past decade in China, owing to the rise in disposable income and the…
CHINA’S TOP VIRTUAL IDOLS
In China, virtual idols (aka virtual influencers), are becoming a force to be reckoned with. According to Bloomberg, the industry…
KUAISHOU: NEW E-COMMERCE FEATURE FOR SMALL MERCHANTS
Kuaishou (快手), the number one rival of Douyin (Chinese TikTok) continues building its own digital ecosystem around its huge user…
DIGITAL MARKETING STRATEGY: THE RISE OF NEW TECHNOLOGIES
The unstoppable rise of new technologies and the convergence of physical and digital worlds is becoming a meaningful opportunity for…
SHOPIFY TO TEAM UP WITH JD.COM TO UNLOCK LARGEST E-COMMERCE MARKET
A new partnership is born in the world of e-commerce. Last week, on January 18, two of the world’s largest…
ONE YEAR RECAP OF THE CHINESE CONSUMER GOOD INDUSTRY
A lot has happened in China during 2021. Pandemic aside, it’s been a year full of movement for the Chinese…
310 MILLION USERS TUNED IN TO BILIBILI NEW YEAR’S EVE GALA
Bilibili (哔哩哔哩, or B站), the leading video community for young generations in China, has been hosting New Year’s Eve Galas in…
CHINESE CONSUMERS & LUXURY E-COMMERCE
Today, consumers under 30 account almost 50% of luxury purchases in China. This young generation takes time to analyze the…
CHINESE GENERATION Z: WHAT THEY LIKE, WHAT THEY WANT
With more than 320 million individuals, Chinese Gen Z already constitutes around 22% of China’s total population according to a…
618 SHOPPING FESTIVAL: 2021 EDITION HIGHLIGHTS
618 Shopping Festival, happening every year on June 18th, is the second biggest shopping festival in China after Single’s Day.…
THE PARENTING MARKET IN CHINA
Let’s face it, parenting is serious business, but in China is definitely harder than in many other countries. Traditionally, young…
BEAUTY IN CHINA: WHAT MEN WANT
Male beauty is one of China’s fastest-growing consumer product markets, and the growth of male beauty product purchasers has surpassed…
TOP CHALLENGES FOR FOREIGN BUSINESSES OPERATING IN CHINA
China is the largest e-commerce market in the world. Industry experts state that Chinese consumers will cover about half of…
JD WORLDWIDE: THE LEADING SHOPPING PLATFORM FOR IMPORTED PRODUCTS IN CHINA
JD.com is the second largest B2C e-commerce marketplace in China, and the largest competitor of Alibaba. The platform offers virtual…
HONGBAO RED PACKETS, A RED STORM ON CHINESE SOCIAL MEDIA
Known as red envelop or red packet in most of non-Chinese countries, a Hongbao is a small rectangular-shaped envelop made…
LOW BRAND AWARENESS IN CHINA? TMALL OVERSEAS FULFILLMENT IS THE ANSWER
Tmall.com is the biggest open business-to-consumer (B2C) platform in China enabling businesses from all over the world to reach the…
DIGITAL MARKETING LANDSCAPE IN CHINA: TRENDS AND TIPS
Leaving a challenging 2020 behind, luxury brands are starting off the new year trying to forecast what the marketing landscape…
FROM FESTIVALS TO GALAS, THE NEW PHENOMENON IN CHINA
Forget about festivals, the future of Chinese big online sales spree is called “Gala”. From Alibaba to Bilibili, Shopping Galas,…
IS BILIBILI THE RIGHT MARKETING CHANNEL FOR YOUR BRAND?
Bilibili (NASDAQ: BILI), also known as B站 (B Site) by its users, is one of the three most used video…
DOUBLE 12: ALIBABA YEAR-END SHOPPING FESTIVAL
There has been a lot of talk about Double 11, the largest online shopping festival in the world, and how…
A CLOSER LOOK INTO SINGLES’ DAY 2020
Celebrated on November 11, Singles’ Day has always been an index of China’s economic success, but this year’s edition in…
WHY DIGITAL IS THE KEY TO B2B MARKETING IN CHINA?
When you think about B2B marketing, your mind might go straight to those offline methods that have been in place…
PET CARE E-COMMERCE MARKET ANALYSIS
Pet care e-commerce has been on the rise since 2017 in China. According to a study from Frost&Sullivan, the Chinese…
DO & DON’TS OF MARKETING IN CHINA
China is the largest e-commerce market in the world and Chinese consumers are projected to cover almost half of the…
CBEC PILOT ZONES: THE CHINESE GOVERNMENT BETS ON CROSS-BORDER E-COMMERCE
Cross-border e-commerce trading has been possible so far thanks to the CBEC pilot zones, special areas where companies exporting to…
PINDUODUO IS GOING FAST! THE APP STARTS LIVESTREAMING IN GOME OFFLINE STORE
China’s social commerce platform Pinduoduo, after Making Strategic Investment in GOME, starts livestreaming in GOME Offline Store. On Aug. 3, Pinduoduo’s…
HI-TECH: BEIJING IS THE WORLD’S UNICORN CAPITAL
According to the Hurun Global Unicorn Index 2020 released by Shanghai-based publishing group Hurun Report on Tuesday, six of the…
TENCENT “BUYS” SOGOU. WHAT DOES IT MEAN FOR SEARCH MARKETING?
Sogou, literally “Search Dog”, is one of the main Chinese search engine making its own privatization headlines with its announcement…
EARTHQUAKE IN CHINESE FINTECH: MEITUAN APP NO LONGER SUPPORTS ALIPAY
Chinese food delivery giant and rating platform Meituan Dianping has recently removed Alipay, Alibaba’s online payment platform, from its app.…
CHINA’S RURAL COMMERCE WILL REACH $240 BLN THIS YEAR
Livestreaming services have become a new way to sell farm produce in China, while the country is upgrading e-commerce networks…
FORGET TRADITIONAL MOBILE PAYMENT TOOLS! CHINA IS DEVELOPING ANIMAL SNOUT RECOGNITION
Alipay has developed a new feature on its app that can recognize animal nose prints, said to be the first…
ALIBABA SET A LONG-TERM PLAN: BY 2036 IT SHOULD SERVE 2 BLN CONSUMERS
Last week, in his first public letter to investors as Alibaba’s CEO, Daniel Zhang settled down very ambitious blueprint for…
BRANDZ TOP 100 GLOBAL BRANDS 2020: TWO CHINESE IN TOP 10
On June 30th, BrandZ just released their Most Valuable Brands list for 2020. The BrandZ™ Global Top 100 now includes…
TIKTOK OVER THE CRISIS! THE APP GAIN $90.7 MLN REVENUE IN JUNE
TikTok emerges as top grossing non-game app globally in June with over $90.7 million in user spending, Sensor Tower data…
HOW BRAND MARKETING IS IMPORTANT IN CHINA? MENGNIU DAIRY CASE STUDY
China’s national college entrance examination (also known as Gaokao – 高考) is finally concluded. Over than 10.5 millions student approached…
AFTER KIM KARDASHIAN, RIHANNA’S “FENTY BEAUTY” DEBUTS ON TMALL GLOBAL FLAGSHIP STORE
American celebrities are going wild on Chinese e-commerce platforms. Yes they are. Rihanna is one of the most popular music…
IS BILIBILI GETTING OVERSEAS EXPOSURE?
Chinese video sharing website Bilibili released a brand new video called All the Videos You Love last Sunday. “This is…
TIKTOK UNVEILED ITS NEW E-COMMERCE DEPARTMENT. THE TARGET? FOREIGN MARKET
ByteDance, the TikTok’s parent company, announced the creation of its new Department of E-Commerce Business on the eve of 618…
WESTORE RENEWS ITSELF! WECHAT IS TESTING ITS NEW E-COMMERCE-FOCUSED MINI PROGRAM
WeChat is officially testing several new functions on WeStore (微信小店-Weixin Xiaodian in Chinese), Tencent’s instant message application e-commerce platform. According…
HOW CHINESE DEPARTMENT-STORE SURVIVED COVID-19
How Chinese Department-Store Chain Intime survived to Covid-19 outbreak and sales drop? The answer is integration of online and offline.…
ABBY’S CHOICE AND CHARLOTTE TILBURY: TWO BRANDS, TWO DIFFERENT STRATEGIES, BUT SAME SUCCESS
China has quickly gained on the United States in beauty sales, and is set to overtake it by 2023. Chinese…
WHAT’S NEXT FOR CHINA’S ROCKETING FINTECH SECTOR?
China is fintech sector forerunner. If you want to see the future of this industry, just go to China. Without…
WHAT DO YOU KNOW ABOUT LITTLE RED BOOK?
COVID-19 let e-commerce booming worldwide. And China is leading this trend. According to Statista, in January 2020 online revenues in China…
PINDUODUO OVERTAKES JD AS CHINESE’ SECOND MOST VALUABLE ONLINE RETAILER
The news shocked the insiders: Pinduoduo has overtaken JD as PRC’ second most valuable online retailer. Is it the end…
HERE’S WHY YOUR BRAND SHOULD CONSIDER BILIBILI
Today we meet the short-video app Bilibili, a social app that brands know they should get on. So, why are…
JD INTEGRATES WITH KUAISHOU FOR 618 SHOPPING FESTIVAL
Breaking news! JD links up with one of China’s most popular social platforms. Short video app Kuaishou and e-commerce giant…
$1 TRILLION IN AGM: ALIBABA BREAKS ANOTHER RECORD AMID COVID-19
Alibaba has recently announced financial results for the quarter and fiscal year ended March 31, 2020. The company achieved $1…
HERE’S HOW LIVESTREAMING COPE WITH CHINESE NETIZEN DAILY LIFE
The current healthcare crisis is a wakeup call for retailers. Let’s see how livestreaming is becoming the internet’s next form…
PINDUODUO: NEW SERVICES TO DIVERSIFY ITS BUSINESS
Shanghai based e-commerce giant is ready to release a package of new services due to beat concurrency and diversify its…
NEW RETAIL: MORE THAN ONLINE TO OFFLINE INTEGRATION
Retail is now at a crossroad and we have seen China becoming the leading innovator in e-commerce and retail spheres.…
DRIVERLESS AND HUMANLESS: THE NEW FRONTIER OF LOGISTICS
As we adjust to life with the new coronavirus around us, our behaviours and habits are quickly changing. As people…
ALIBABA MOVES TO C2M. 10 BILLION ORDERS FOR FACTORIES IN CHINA THE GOAL
This new strategy aims to deploy Taobao’s C2M system to help traditional factories digitize their processes. On Thursday, Hangzhou-based e-commerce…
CHINA’S SOCIAL COMMERCE CONTINUES UPWARD MOMENTUM
China’s Social Commerce Continues upward Momentum. Here 4 useful tips to success in Chinese social commerce landscape! Buying and selling…
SCHOOLS REOPEN IN CHINA. TENCENT LAUNCHES STUDENT HEALTH-TRACKING SYSTEM
Shenzhen-based tech giant is partnering with local authorities to launch the first health tracking system for students. Health comes first. This is…
JD DRIVES LIQUOR SALES WITH ITS “ONLINE-CLUBBING”
How China has been keeping busy during quarantine? With nightclubs closed and music events cancelled, a number of DJs and…
NEW RETAIL: IKEA LAUNCHES FIRST VIRTUAL SHOP ON TMALL
This is the last attempt for Swedish giant to revamp sales in China. The “New Retail” is the right strategy.…
SITE-SEARCH AND E-COMMERCE: WHICH IS THE BEST STRATEGY?
In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Searchnode, in its latest…
BYTEDANCE, TIKTOK’S PARENT COMPANY LAUNCHED NEW PLATFORM “FEISHU”
The global market for collaborative apps reached $16.5 billion last year. ByteDance to launch Google-ike work tools during outbreak. ByteDance…
ALIBABA GROUP IS REVAMPING JUHUASUAN!
Alibaba has relaunched Juhuasuan, as a way to prevent too many Ali users from turning into Pinduoduo users. The race…
PINDUODUO UNVEILED ITS SHORT-VIDEO PLATFORM WITH PRODUCT SEARCHES
Duoduo Video is online. During the Chinese New Year holiday, Shanghai-based e-commerce platform quietly launched its short video. According to…
BEST E-COMMERCE CHANNELS IN TERMS OF ROI
Leveraging digital marketing is essential for e-commerce sites. Searchnode questioned about the most successful marketing channels for company in terms of ROI. In…
CHINA RETURNS TO NORMALITY AND BRANDS TURN TO LIVESTREAMING
Taobao Live reported +110% of its livestreaming activity. With offline businesses down, marketplaces and platforms began looking for better ways…
TIKTOK CONTINUES UPWARD MOMENTUM: IS THE WORLD’S MOST DOWNLOADED APP
With 104.7 million installs in January, TikTok is the social media of the moment. While Bytedance’s Toutiao was the most…
HOW CAN WE USE AI IN E-COMMERCE?
AI will have a dramatic impact on the market in ways we can only imagine. One of the earliest areas…
ALIBABA: IMPRESSIVE RESULTS FOR DECEMBER 2019
Alibaba beats analyst expectations: $23.2 billion revenue in Dec. 2019 quarters. An increase of 38% year-over-year. Alibaba Group today announced…
CHINA, MEN ARE REVITALIZING LUXURY RETAIL
China’s men lift the luxury market. By 2025 Chinese consumers will purchase half of the globe’s luxury goods and lower tier…
CORONAVIRUS: JD USES DRONES TO DELIVER GOODS IN WUHAN
Top priority? Delivering medical supplies. Beijing based e-commerce giant uses L4 autonomous driving androids to deliver goods in locked-down Wuhan…
CARTIER LAUNCHES NEW STORE ON TMALL LUXURY PAVILION
Cartier has opened a flagship store on Tmall Luxury Pavilion. Vigneron: “The decision reflects the pioneering spirit embedded in Cartier”.…
LIVESTREAMING MARKET IN CHINA IN NUMBERS
China is leading the world in using livestreaming to engage consumers on e-commerce platforms. Let’s see how brands can maximize live…
ALIBABA GOT A RIVAL: PINDUODUO!
Thanks to its ability to take hold in smaller cities, the Shanghai-based e-commerce platform Pinduoduo has boomed in China. 135…
MOMO LAUNCHES SHORT VIDEO SOCIAL APP ‘DUIYAN’
With over than $5 billion, video streaming industry is Chinese hi-tech world hot topic right now. China’s short video streaming industry…
CROSS- BORDER E-COMMERCE: TOP 4 CATEGORIES TO WATCH IN 2020
The new year is kicked off, OBOR Consulting highlighted the top 4 China cross-border e-commerce categories you should watch out…
KAOLA IS GROWING THE DOUBLE AFTER JOINING ALIBABA
With its “ten million stars program” Kaola is strengthening its position in cross-border industry. Goods increased by 71 %. According to data,…
NEW RETAIL: JD LAUNCHES ‘SEVEN FUN’ EXPERIENTIAL STORE
Even in e-commerce era, retailers are opening brick-and-mortar spaces around experiences to attract and keep customers! Grocery retail innovators are…
5 FACTORS THAT BOOSTED CHINA CROSS-BORDER E-COMMERCE IN 2019
2019 was a great year in China cross-border e-commerce sector. For example, PRC based larger players such as Alibaba and…
LOWER-TIER CITIES ARE LEADING LUXURY GOODS CONSUMPTION IN CHINA
Global luxury goods industry is improving and China has played a leading role in the growth of global luxury goods…