Leaving a challenging 2020 behind, luxury brands are starting off the new year trying to forecast what the marketing landscape in China will look like. For brands, the marketing approach for 2021 seems to be: do what worked in China last year. In 2021 we expect a continuity with the main trends of the past…
Bilibili (NASDAQ: BILI), also known as B站 (B Site) by its users, is one of the three most used video apps in China. Why is it different from the others? Its focus on entertainment, everyday activities and ACG contents (Anime, Comics & Gaming) makes it the best channel to target China Z Generation. But Bilibili…
Celebrated on November 11, Singles’ Day has always been an index of China’s economic success, but this year’s edition in particular has been by far one of the most important since its first creation in 2009. Despite the pandemic, Tmall declared a total GMV of almost 64 billion Euro split between a first round of…
When you think about B2B marketing, your mind might go straight to those offline methods that have been in place for many years, such as in-person connections made at trade shows and sales team relationships. Nowadays things are a little bit different though, especially in China, the world’s most digitalized country where people are super…
Pet care e-commerce has been on the rise since 2017 in China. According to a study from Frost&Sullivan, the Chinese pet food sector is forecasted to grow up to 66.8 billion dollars in 2023. A second report by Nielsen from November 2019 shows that the biggest segment in the market (about 34%) is occupied by…
China is the largest e-commerce market in the world and Chinese consumers are projected to cover almost half of the global luxury market with a spending power of more than $6.4 billion by 2025. Given this huge potential, many international companies wish to tap into the Chinese lucrative market to reach its diverse and culturally unique audience.…
China’s national college entrance examination (also known as Gaokao – 高考) is finally concluded. Over than 10.5 millions student approached the world’s toughest and largest exam. Why does it matter? Every year the Gaokao is a huge topic in Chinese society, so of course brands try to come up with related campaigns to show their…
China has quickly gained on the United States in beauty sales, and is set to overtake it by 2023. Chinese people spent $ 4.7 billion on cosmetics last year, surging 16.8% year-on-year. Let’s see how two unknown brands become the hottest cosmetics brands in China. READ MORE: NEW RETAIL: MORE THAN ONLINE TO OFFLINE…
Today we meet the short-video app Bilibili, a social app that brands know they should get on. So, why are they reluctant – or maybe too intimidated – to explore such important platform? The user culture is strong here, more so than most other Chinese social media and video sharing platforms. It’s where all the…
Retail is now at a crossroad and we have seen China becoming the leading innovator in e-commerce and retail spheres. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. As we know, the “New retail” model, was a concept introduced for the first…