Marketing
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WOMEN’S DAY MARKETING IN CHINA

In 1949, after the founding of the People’s Republic of China, the government has recognized International Women’s Day and made it an official holiday. China

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Marketing
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CHRISTMAS IN CHINA

Christmas took hold in China around the 1990s. At the time, around 60% of the world’s Christmas decorations were Made in China and came in

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Business & Politics
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THE PERFUME MARKET IN CHINA

In 2020, China’s perfume sales brought in about RMB 12.53 billion (US$1.76 million), accounting for only 2.5 percent of the world market. Nonetheless, China’s fragrance

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Marketing
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POPMART FEVER IN CHINA

Pop Mart are mini figures, of Chinese origin, which in recent years have become one of the trendiest pop culture items on the market, not

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Marketing
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CHINA’S TOP VIRTUAL IDOLS

In China, virtual idols (aka virtual influencers), are becoming a force to be reckoned with. According to Bloomberg, the industry has reached a worth of

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