On the occasion of Children’s Day, KFC China gave away three new Pokémon toys, including this cute Psyduck. Psyduck comes from KFC, the well-known fast food chain, which has collaborated, as in the past, with The Pokémon Company International for the anniversary of the children’s day on June 1st. Three gadgets were distributed in China,…
Guochao (国潮) literally means “national wave”: the term refers to the customs and style of young Chinese, born in the last years of the last century, capable of mixing contemporary design, high technology and strong references to culture and traditional goods. Guochao brands are particularly popular with GenZ, who are keen to learn more about…
In China, virtual idols (aka virtual influencers), are becoming a force to be reckoned with. According to Bloomberg, the industry has reached a worth of $960 million in 2021. Their audience, that mostly include GenZers and Millennials, now reaches almost 390 million users. What are the reasons for their success? Virtual KOLs connect with their…
The unstoppable rise of new technologies and the convergence of physical and digital worlds is becoming a meaningful opportunity for luxury brands. We’re quickly learning that there are limitations to our physical world, and that customers may even prefer the many virtual alternatives to it. In China many luxury brands have successfully carried out marketing…
Today, consumers under 30 account almost 50% of luxury purchases in China. This young generation takes time to analyze the brands and products through social media platforms every day. In fact, Chinese luxury consumers expect to get access to information and high-quality content shared on different platforms, as well as finalize the purchase online. Therefore…
China is the largest e-commerce market in the world. Industry experts state that Chinese consumers will cover about half of the global luxury market by 2025, with a purchasing power of +6.4 billion USD. Now, given this enormous potential, the fact that many international companies see this market as an attractive option for expanding their…
Leaving a challenging 2020 behind, luxury brands are starting off the new year trying to forecast what the marketing landscape in China will look like. For brands, the marketing approach for 2021 seems to be: do what worked in China last year. In 2021 we expect a continuity with the main trends of the past…
Bilibili (NASDAQ: BILI), also known as B站 (B Site) by its users, is one of the three most used video apps in China. Why is it different from the others? Its focus on entertainment, everyday activities and ACG contents (Anime, Comics & Gaming) makes it the best channel to target China Z Generation. But Bilibili…
Celebrated on November 11, Singles’ Day has always been an index of China’s economic success, but this year’s edition in particular has been by far one of the most important since its first creation in 2009. Despite the pandemic, Tmall declared a total GMV of almost 64 billion Euro split between a first round of…
When you think about B2B marketing, your mind might go straight to those offline methods that have been in place for many years, such as in-person connections made at trade shows and sales team relationships. Nowadays things are a little bit different though, especially in China, the world’s most digitalized country where people are super…