In 1949, after the founding of the People’s Republic of China, the government has recognized International Women’s Day and made it an official holiday. China
Chanel in China is one example of success in the luxury market. The iconic brand arrived in China in 1999 with its first official store
Christmas took hold in China around the 1990s. At the time, around 60% of the world’s Christmas decorations were Made in China and came in
In 2020, China’s perfume sales brought in about RMB 12.53 billion (US$1.76 million), accounting for only 2.5 percent of the world market. Nonetheless, China’s fragrance
Pop Mart are mini figures, of Chinese origin, which in recent years have become one of the trendiest pop culture items on the market, not
On the occasion of Children’s Day, KFC China gave away three new Pokémon toys, including this cute Psyduck. Psyduck comes from KFC, the well-known fast
Guochao (国潮) literally means “national wave”: the term refers to the customs and style of young Chinese, born in the last years of the last
In China, virtual idols (aka virtual influencers), are becoming a force to be reckoned with. According to Bloomberg, the industry has reached a worth of
The unstoppable rise of new technologies and the convergence of physical and digital worlds is becoming a meaningful opportunity for luxury brands. We’re quickly learning
Today, consumers under 30 account almost 50% of luxury purchases in China. This young generation takes time to analyze the brands and products through social
