THE WINNING MARKETING STRATEGY OF KFC

On the occasion of Children’s Day, KFC China gave away three new Pokémon toys, including this cute Psyduck. Psyduck comes from KFC, the well-known fast food chain, which has collaborated, as in the past, with The Pokémon Company International for the anniversary of the children’s day on June 1st. Three gadgets were distributed in China,…

GUOCHAO: THE NEW TREND THAT IS FLOODING CHINA

Guochao (国潮) literally means “national wave”: the term refers to the customs and style of young Chinese, born in the last years of the last century, capable of mixing contemporary design, high technology and strong references to culture and traditional goods. Guochao brands are particularly popular with GenZ, who are keen to learn more about…

CHINA’S TOP VIRTUAL IDOLS

In China, virtual idols (aka virtual influencers), are becoming a force to be reckoned with. According to Bloomberg, the industry has reached a worth of $960 million in 2021. Their audience, that mostly include GenZers and Millennials, now reaches almost 390 million users. What are the reasons for their success? Virtual KOLs connect with their…

CHINESE CONSUMERS & LUXURY E-COMMERCE

Today, consumers under 30 account almost 50% of luxury purchases in China. This young generation takes time to analyze the brands and products through social media platforms every day. In fact, Chinese luxury consumers expect to get access to information and high-quality content shared on different platforms, as well as finalize the purchase online. Therefore…