More China Insights articles are available in Italian.
Over the years, China has become one of the most promising and fastest-growing markets in the world, thanks in part to the massive digitalisation of the Chinese market. With such a tech-savvy population, brands have…
READ MORE »At the start of 2023, China began lifting all travel restrictions, both domestic and international. Although Chinese tourism initially seemed hesitant to restart, Chinese people showed a strong desire to travel the…
READ MORE »Miniso is a design and lifestyle brand headquartered in Japan, born from a collaboration between Japanese designer Miyake Junya and young Chinese entrepreneur Ye Guofu. The brand has always had big ambitions since…
READ MORE »Baidu is China’s leading search engine and the 5th most visited website in the world. China has become a huge online market, with 1.05 billion internet users. The internet is today one of the most important ways to…
READ MORE »During 2022 many sportswear brands such as Nike, Lululemon, Li Ning and others showed strong signs of recovery in the sector in China. Data from Nike’s CFO show that Gen Z demand for Nike products on Tmall rose 45%…
READ MORE »Chinese New Year is approaching and China will soon enter the Year of the Rabbit. The rabbit is the fourth animal of the Chinese zodiac and symbolises longevity, mercy, elegance and prosperity. As is customary in the…
READ MORE »In recent years the fashion sector has seen a rise in major brand collaborations that have boosted sales and generated plenty of interaction among users. Data from the Global Fashion Paper 2021 show that the number of…
READ MORE »Patagonia is an outdoor clothing brand based in California, founded in 1973 by American Yvon Chouinard. Since its founding, Patagonia has taken environmental sustainability very seriously, committing concretely to…
READ MORE »Over the years, tourism in China has undergone a significant transformation: to keep pace with global sustainability trends and government policies pushing ever harder towards a green future, this sector too has begun…
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